Project dates: 01.01.2024-31.12.2026

Project duration: 24 months

Project Reference: 2020-2-PT02-KA205-007206

Coordinator: STICHTING MASTERPEACE, The Netherlands

Partners: Center for Intercultural Dialogue, North Macedonia
Grow United – Germany
Masterpeace Poland
EDU4EU, Slovakia
Masterpeace Romania

Project Number: 101129714


NO LABEL Project Overview:

The NoLabel project is a comprehensive transnational endeavor spanning over 24 months, dedicated to fostering sustainable lifestyles and conscious consumerism among the youth of Europe. With a consortium comprising six Civil Society Organizations (CSOs) from diverse European nations -Stichting Masterpeace ( from The Netherlands), Center for Intercultural Dialogue (North Macedonia) Masterpeace Poland, EDU4EU (from Slovakia), Masterpeace Romania, and Grow United (from Germany)- the project is strategically aligned with the EU’s Green Deal and Youth Strategy for 2019-2027.

Aims and Objectives:

  1. Youth Empowerment: NoLabel aims to empower young individuals aged 18-30, prioritizing gender balance and including those from vulnerable backgrounds. Through education and engagement, the project seeks to enable them to make informed choices across various aspects of their lives, from consumption habits to political participation.
  2. Systemic Transformation: The project endeavors to catalyze a profound shift towards sustainability, equity, and resilience within Europe. By promoting active youth involvement, NoLabel aspires to contribute to shaping a future that is more environmentally conscious and socially just.
  3. Addressing Critical Gaps: NoLabel identifies and addresses several existing gaps in the current landscape, including the lack of collaborative efforts among transnational CSOs, deficiencies in youth worker competencies, the need for innovative educational methodologies, and limited youth engagement in sustainability projects.

Context and Significance:

NoLabel is born out of the urgent need to combat pressing environmental challenges exacerbated by unsustainable consumption patterns. From excessive waste generation to the environmental footprint of industries like fashion, the project recognizes the critical need for change. Moreover, the COVID-19 pandemic has underscored the vulnerabilities inherent in existing systems and highlighted the importance of sustainable practices in building resilience.

Against this backdrop, NoLabel aims not only to promote sustainable behaviors but also to foster accountability and transparency within governance structures. The project acknowledges the demand from young people for more responsive leadership and institutions committed to sustainability.

Implementation Strategy:

The project’s implementation strategy revolves around fostering collaboration, empowering youth, and engaging stakeholders. Through joint initiatives, capacity-building workshops, and awareness campaigns, NoLabel seeks to catalyze tangible action towards sustainability.

Specific Objectives:

  1. Collaboration and Knowledge Sharing: NoLabel aims to facilitate transnational meetings and exchanges among project partners, focusing on topics such as behavior change and sustainable lifestyles, with a particular emphasis on the fashion industry.
  2. Youth Engagement: The project seeks to establish a trained working group called “Movers & Shakers Youth,” comprising 96 young individuals dedicated to promoting sustainable lifestyles and conscious consumerism.
  3. Awareness Building: NoLabel endeavors to raise awareness among young people about their consumption habits and encourage meaningful actions towards sustainable living.
  4. Stakeholder Engagement: Through engagement with Members of the European Parliament (MEPs) and businesses, NoLabel aims to develop collaborative approaches that align with EU frameworks and initiatives on sustainable development and climate action.

The NoLabel project is strategically aligned with the broader sustainability goals of the European Union, as well as its Youth Strategy for 2019-2027. By educating and empowering young people, NoLabel contributes to building a more sustainable future for Europe, one that is characterized by environmental stewardship, social cohesion, and economic resilience.

In conclusion, the NoLabel project represents a significant step towards fostering a culture of sustainability and conscious consumerism among Europe’s youth. Through its comprehensive approach, the project aims to not only address immediate environmental challenges but also to lay the groundwork for a more sustainable and equitable future for generations to come.